What's happened
With the release of Zendaya's film 'Challengers', tennis-inspired fashion is surging in popularity. The trend, dubbed 'tenniscore', is characterized by chic outfits reminiscent of the sport, with notable endorsements from luxury brands and rising interest in tennis apparel among consumers.
Why it matters
What the papers say
According to Lauren Cochrane in The Guardian, Zendaya's recent appearances have made tenniscore a significant trend, with searches for tennis apparel rising sharply. Shaad D'Souza notes the varsity jacket's resurgence, highlighting how sportswear is becoming a staple in luxury fashion. Will Dean discusses Acne Studios' high-priced football shirt, reflecting a broader trend of luxury brands embracing sports aesthetics. The Independent emphasizes the practicality and chicness of tenniscore, suggesting it will dominate summer wardrobes. These sources collectively illustrate a cultural shift towards integrating sports into high fashion, driven by celebrity influence and consumer demand.
How we got here
The intersection of fashion and tennis has a rich history, with iconic players influencing style trends for decades. Recent events, including Zendaya's promotion of 'Challengers' and luxury brands embracing sporty aesthetics, have reignited interest in tennis-inspired fashion.
Common question
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