What's happened
Morocco's tourism sector reached record levels in 2025, with visitor numbers up 14% and revenues surpassing 124 billion dirhams. The growth is attributed to expanded air connectivity, diversified offerings, and major events like the Africa Cup of Nations. The government aims for 26 million tourists by 2030.
What's behind the headline?
Morocco's tourism surge in 2025 signals a deliberate government effort to position the country as a major regional destination. The 14% increase in visitors and 19% rise in revenue reflect successful strategies like expanding air routes and diversifying tourism offerings. The hosting of AFCON has provided additional momentum, boosting arrivals and international visibility.
However, the reliance on large events and infrastructure upgrades suggests a focus on short-term gains that may face sustainability challenges. The target of 26 million tourists by 2030 will require continued investment in connectivity and service quality, especially as global travel dynamics evolve. The sector's contribution of 7.3% to GDP underscores its importance, but also highlights vulnerability to external shocks such as economic downturns or regional instability.
Overall, Morocco's approach demonstrates a clear understanding of leveraging culture, sports, and infrastructure to drive growth, but maintaining momentum will depend on consistent policy support and adapting to changing global travel trends.
What the papers say
All Africa reports that Morocco's tourism reached all-time highs in 2025, with visitor numbers up 14% and revenues exceeding 124 billion dirhams, driven by expanded air connectivity and major events like AFCON. Arab News highlights the same figures, emphasizing the country's focus on diversifying tourism offerings and infrastructure improvements. Both sources agree on the importance of air links and large events in boosting demand.
Contrastingly, the NY Post discusses the decline in international travel to the US, attributing it to tariffs and negative rhetoric, which contrasts with Morocco's growth story. While Morocco benefits from increased connectivity and events, the US faces setbacks due to geopolitical factors affecting international arrivals. This comparison underscores how regional policies and perceptions significantly influence tourism flows, with Morocco capitalizing on regional opportunities while the US struggles with external barriers.
How we got here
Morocco's tourism growth has been driven by strategic investments in air links, new tourism products, and hosting large events such as the Africa Cup of Nations. The country has focused on increasing visitor numbers and spending, with a target of 26 million tourists by 2030, amid global competition and regional development efforts.
Go deeper
Common question
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Why Did Morocco's Tourism Boom Happen in 2025?
Morocco experienced a remarkable surge in tourism in 2025, reaching record visitor numbers and revenue. This growth has sparked curiosity about what factors contributed to this success. From improved air connectivity to major regional events, many elements played a role. Below, we explore the key reasons behind Morocco's tourism boom and what it means for the country's future travel industry.
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Which Countries Are Leading Global Tourism in 2025?
In 2025, some countries have seen remarkable growth in tourism, driven by new infrastructure, major events, and regional developments. Curious about which nations are leading the way and what factors are fueling this surge? Below, we explore the top destinations, the reasons behind their success, and what the future holds for global travel.
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How Do Major Events Like the Africa Cup of Nations Impact Tourism in Africa and Latin America?
Major events such as the Africa Cup of Nations can significantly boost tourism in host regions, attracting visitors from around the world. But how exactly do these events influence travel patterns, local economies, and regional development? Below, we explore the key questions about the impact of big events on tourism and what it means for Africa and Latin America in 2026.
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Will Tourism Grow in 2026? What’s Next for Travel and Stability?
As we look ahead to 2026, many travelers and industry experts are wondering about the future of tourism and how political stability might impact travel plans. Will countries like Morocco continue to attract visitors? How do regional crises affect safety and travel decisions? Here’s what you need to know about the evolving landscape of global travel in 2026.
More on these topics
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The CAF Africa Cup of Nations, officially CAN, also referred to as AFCON, or Total Africa Cup of Nations after its headline sponsor, is the main international men's association football competition in Africa.
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Morocco, officially the Kingdom of Morocco, is a country located in the Maghreb region of North Africa. It overlooks the Mediterranean Sea to the north and the Atlantic Ocean to the west, with land borders with Algeria to the east and Western Sahara to th