What's happened
Rwanda's Nyungwe National Park saw a surge in visitors, reaching nearly 30,000 in 2024, driven by UNESCO listing and infrastructure investments. Meanwhile, Morocco's tourism hit record highs in 2025, with visitor numbers up 14% and revenues surpassing $13 billion, supported by improved air links and major events like AFCON.
What's behind the headline?
The recent tourism increases in Rwanda and Morocco reflect strategic government initiatives aimed at diversifying economies and boosting local communities. Rwanda's focus on conservation, UNESCO recognition, and community funding has created a sustainable tourism model that attracts high-value visitors. The growth in revenue-sharing funds supports local development, fostering a positive cycle of conservation and economic benefit.
Morocco's record-breaking visitor numbers and revenue growth are driven by expanded air routes, cultural events like AFCON, and diversified tourism products. The emphasis on infrastructure and service quality has attracted higher-spending tourists, especially in luxury segments. Both countries demonstrate that targeted investments and marketing can significantly elevate tourism sectors, though ongoing challenges include maintaining service standards and managing environmental impacts.
Looking ahead, Rwanda's goal to reach $5 million in annual tourism revenue by 2030 hinges on further attraction development and community engagement. Morocco's strategy to sustain growth will depend on infrastructure upgrades and leveraging cultural events. Both nations exemplify how strategic planning and investment can transform tourism into a vital economic pillar, with potential lessons for other emerging markets.
What the papers say
All Africa reports that Rwanda's Nyungwe National Park has experienced a significant visitor increase, with numbers rising from 2,386 in 2005 to nearly 30,000 in 2024, supported by UNESCO listing and infrastructure investments. The revenue-sharing program has funded community projects, including health and education improvements, totaling over Rwf4.5 billion since 2005. Meanwhile, All Africa highlights Morocco's 14% rise in visitors in 2025, with tourism revenues reaching 124 billion dirhams, driven by expanded air connectivity, cultural events like AFCON, and diversified offerings. The Moroccan government aims for 26 million tourists by 2030, emphasizing infrastructure and service quality. Both sources underscore the importance of strategic investments and marketing in boosting tourism, with Rwanda focusing on conservation and community benefits, and Morocco leveraging large events and infrastructure upgrades to attract high-spending visitors.
How we got here
Both Rwanda and Morocco have prioritized tourism development through infrastructure upgrades, marketing strategies, and hosting major events. Rwanda's efforts include conservation and community revenue-sharing programs, while Morocco has expanded air connectivity and diversified its offerings, aiming for long-term growth.
Go deeper
Common question
-
Why Did Morocco's Tourism Boom Happen in 2025?
Morocco experienced a remarkable surge in tourism in 2025, reaching record visitor numbers and revenue. This growth has sparked curiosity about what factors contributed to this success. From improved air connectivity to major regional events, many elements played a role. Below, we explore the key reasons behind Morocco's tourism boom and what it means for the country's future travel industry.
-
Which Countries Are Leading Global Tourism in 2025?
In 2025, some countries have seen remarkable growth in tourism, driven by new infrastructure, major events, and regional developments. Curious about which nations are leading the way and what factors are fueling this surge? Below, we explore the top destinations, the reasons behind their success, and what the future holds for global travel.
-
How Do Major Events Like the Africa Cup of Nations Impact Tourism in Africa and Latin America?
Major events such as the Africa Cup of Nations can significantly boost tourism in host regions, attracting visitors from around the world. But how exactly do these events influence travel patterns, local economies, and regional development? Below, we explore the key questions about the impact of big events on tourism and what it means for Africa and Latin America in 2026.
-
Will Tourism Grow in 2026? What’s Next for Travel and Stability?
As we look ahead to 2026, many travelers and industry experts are wondering about the future of tourism and how political stability might impact travel plans. Will countries like Morocco continue to attract visitors? How do regional crises affect safety and travel decisions? Here’s what you need to know about the evolving landscape of global travel in 2026.
-
What’s Behind the Tourism Boom in Rwanda and Morocco?
Rwanda and Morocco are experiencing remarkable growth in tourism, driven by strategic investments, major events, and UNESCO recognition. Curious about what’s fueling this surge? From UNESCO listings to infrastructure upgrades, discover how these African nations are attracting more visitors than ever before and what it means for their economies and communities.
More on these topics
-
The CAF Africa Cup of Nations, officially CAN, also referred to as AFCON, or Total Africa Cup of Nations after its headline sponsor, is the main international men's association football competition in Africa.
-
Morocco, officially the Kingdom of Morocco, is a country located in the Maghreb region of North Africa. It overlooks the Mediterranean Sea to the north and the Atlantic Ocean to the west, with land borders with Algeria to the east and Western Sahara to th