What's happened
As second-hand shopping becomes increasingly popular, Oxfam's Second Hand September campaign highlights the environmental benefits of thrifting. With a runway show at London Fashion Week, the initiative aims to raise awareness about the fashion industry's water consumption and promote sustainable choices among consumers.
Why it matters
What the papers say
According to The Independent, Oxfam's campaign emphasizes that second-hand clothes are not 'second best' but rather a stylish choice. Stylist Bay Garnett argues that thrifting is more creative and interesting than buying new. Meanwhile, Oxfam's research highlights the significant water savings associated with second-hand purchases, reinforcing the environmental benefits of thrifting. The Ecologist echoes this sentiment, noting a cultural shift where young consumers view second-hand shopping as a proactive and independent choice.
How we got here
The rise of fast fashion has led to a decline in garment quality and increased environmental concerns. Oxfam's campaign aims to address these issues by promoting second-hand shopping as a stylish and sustainable alternative.
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What is Driving the Popularity of Second-Hand Fashion?
Second-hand fashion is on the rise, with more consumers opting for thrifted items over new purchases. This shift is not just about saving money; it's also about sustainability and style. As campaigns like Oxfam's Second Hand September gain traction, many are left wondering what factors are fueling this trend and how it impacts the fashion industry.
More on these topics
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Bay Garnett is a British freelance fashion stylist, author and editor.
She pioneered the idea of "thrifting", the art of shopping in second-hand stores, as being relevant to high fashion by including items she had found in magazine shoots.