What's happened
Samsung launched its latest foldable devices, the Galaxy Z Fold7 and Z Flip7, during the Galaxy Unpacked event on July 9, 2025. The new models feature thinner designs, enhanced AI capabilities, and a more accessible price point for the Z Flip7 FE, aimed at attracting first-time buyers. Pre-orders begin today.
What's behind the headline?
Key Features of the New Devices
-
Galaxy Z Fold7:
- Thickness: 8.9 mm folded, 4.2 mm unfolded.
- Display: 8-inch main screen, 6.5-inch cover screen.
- Camera: 200 MP main camera with advanced AI photo editing features.
- Price: $1,999.
-
Galaxy Z Flip7:
- Thickness: 13.7 mm folded.
- Display: 6.9-inch main screen, 4.1-inch cover screen.
- Battery: 4,300 mAh, offering 31 hours of video playback.
- Price: $1,099.99.
-
Galaxy Z Flip7 FE:
- Price: $899.99, targeting younger consumers and first-time foldable buyers.
Market Implications
Samsung's strategy to introduce a lower-priced model indicates a clear intent to capture a broader audience, especially among younger consumers. The integration of AI features, such as Gemini Live, enhances personalization and user engagement, setting a competitive tone against rivals like Apple. As the foldable market heats up, Samsung's focus on thinner devices aligns with consumer preferences for portability and functionality.
What the papers say
According to Business Insider UK, Samsung's Galaxy Z Fold7 is touted as 'half the thickness of a regular phone,' emphasizing its portability. The Independent highlights the Fold7's impressive camera capabilities, stating it features a '200 megapixel camera' for enhanced photography. TechCrunch notes the introduction of the Z Flip7 FE, aimed at attracting first-time buyers, with a price point under $1,000. Gulf News adds that Samsung's AI features are designed to appeal to younger users, showcasing the company's strategy to innovate while making foldable technology more accessible.
How we got here
Samsung has been a leader in the foldable smartphone market, consistently innovating with each new release. The introduction of the Galaxy Z Fold7 and Z Flip7 continues this trend, focusing on thinner designs and advanced AI features to enhance user experience.
Go deeper
- What are the key features of the Galaxy Z Fold7?
- How does the Z Flip7 FE compare to its predecessors?
- What AI features are included in the new devices?
Common question
-
What Are the Latest Tech Innovations and Consumer Trends in 2025?
As technology continues to evolve, consumers are increasingly curious about the latest innovations and trends shaping their purchasing decisions. From foldable smartphones to record online spending during major sales events, understanding these developments can help consumers make informed choices. Below, we explore some of the most pressing questions surrounding today's tech landscape.
More on these topics
-
Samsung is a South Korean multinational conglomerate headquartered in Samsung Town, Seoul. It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol.
-
The United States of America, commonly known as the United States or America, is a country mostly located in central North America, between Canada and Mexico.
-
South Korea, officially the Republic of Korea, is a country in East Asia, constituting the southern part of the Korean Peninsula and sharing a land border with North Korea.
-
Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware.
-
Samsung Electronics Co., Ltd. is a South Korean multinational electronics company headquartered in the Yeongtong District of Suwon. It is the pinnacle of the Samsung chaebol, accounting for 70% of the group's revenue in 2012. Samsung Electronics has playe