What's happened
New York City is projected to spend $164.3 million on OnlyFans in 2026, the highest among U.S. cities, with California and Texas also leading state totals. Per-capita figures vary, and overall U.S. spend is forecast at $5.256 billion for the year.
What's behind the headline?
Key takeaways
- NY City is on track to top the city-specific spend at $164.3 million, up 11.2% from 2025, while state totals remain strong across the nation.
- Per-capita spending varies widely, with New York State's overall share being high but per-capita rankings lower than some states like North Dakota and Georgia in certain measurements.
- The data rely on platform-reported figures and predictive modeling, highlighting consumer behavior patterns rather than policy impacts.
Implications for readers
- Higher urban spending suggests a concentration of subscribers and potentially more direct interactions with creators in major markets.
- Regional differences could inform discussions about digital economies and platform monetization strategies.
How we got here
A new study tracks OnlyFans spending across New York state and the nation from 2023 to 2025, using predictive modeling to forecast 2026 expenditures. The data show New York City contributing the largest share within the state’s total, with California and Texas leading the nation.
Our analysis
New York Post reports projecting 2026 OnlyFans spending. Direct quotes from site executives highlight city-specific and state totals, with comparisons to California and Texas. The analysis uses OnlyGuider’s data and Google TimesFM modeling.
Go deeper
- How might these spending patterns affect local digital economy discussions?
- Are per-capita figures shifting the narrative on urban versus rural online spending?
- What factors are driving the 11.2% year-over-year rise in New York City?
More on these topics
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New York - US State
New York is a state in the Northeastern United States. New York was one of the original thirteen colonies that formed the United States. With more than 19 million residents in 2019, it is the fourth-most-populous state.
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New York Post - Newspaper
The New York Post is a daily newspaper in New York City. The Post also operates NYPost.com, the celebrity gossip site PageSix.com and the entertainment site Decider.com. The modern version of the paper is published in tabloid format.