What's happened
Beauty influencer Golloria George criticized Hailey Bieber's Rhode blush line for lacking inclusivity. After her viral review, Bieber's brand responded by improving the product's shades for darker skin tones, showcasing a commitment to diversity in beauty.
Why it matters
What the papers say
According to The Independent, Golloria George's initial review of Rhode's Pocket Blush highlighted significant issues with shade inclusivity, stating, "the ash was really serious" on her skin. Following her feedback, George praised Bieber for addressing the concerns, noting the improved pigmentation in a subsequent video. Business Insider UK corroborated this, emphasizing the influencer's role in pushing brands towards inclusivity, stating, "Rhode and Bieber took direct action to address the issue." This dynamic illustrates the power of social media in shaping beauty standards and product offerings.
How we got here
Golloria George, a TikTok beauty influencer, reviewed Rhode's Pocket Blush in August 2024, expressing disappointment over its performance on darker skin tones. Her critique gained significant attention, prompting Rhode to address the issue.
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