What's happened
Saudi Arabia hosts 500+ exhibitors from 25 countries for the fourth edition in Jeddah. Indonesia will showcase designers and jumputan textiles to spotlight its modest fashion on a global stage. Indonesian brands expect doors to open for partnerships and market access, with Saudi demand projected to grow toward a $40 billion market by 2029.
What's behind the headline?
What to watch
- Indonesia seeks to leverage Saudi demand in a growing $40B market by 2029.
- Designers emphasize heritage textiles and modern silhouettes to appeal to global buyers.
- The event highlights cross-cultural collaboration between Indonesian craft and Middle Eastern fashion markets.
Why it matters
- The expo acts as a barometer for the global modest fashion supply chain, with potential partnerships shaping future collections and distribution.
- It signals Saudi Arabia’s continued diversification of its consumer economy and support for regional fashion ecosystems.
How we got here
Saudi Arabia is hosting a major modest-fashion expo in Jeddah, drawing exhibitors and buyers from around the world. Indonesia, ranked top in global modest fashion, is sending a delegation to expand exports and cultural exchange, highlighting jumputan textile techniques and traditional crafts.
Our analysis
Arab News reports on Indonesia’s participation and the Saudi market forecast; quotes from Irna Mutiara and Rina Angrainy on collaboration and craftsmanship.
Go deeper
- Will Indonesian brands expand beyond textiles into other fashion categories in Saudi markets?
- What partnerships or buyers are already confirmed for the Jeddah expo?
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Jeddah - City in Saudi Arabia
Jeddah is the second-largest city in Saudi Arabia after Riyadh and the country’s main commercial center. Located in the Hejaz region along the Red Sea coast, it is the largest city in Mecca Province. The city’s metropolitan area is coterminous with Jeddah Governorate. With a population of 3,751,722, Jeddah is among the largest cities in the Middle East. The city extends for about 70 kilometers (43 mi) and is home to Jeddah Islamic Port, one of the busiest ports in the region. Its prominence grew in 647 CE when the Caliph Uthman designated it as the main port serving travelers to Mecca. With a population of about 3,812,058 people as of 2026, Jeddah is the largest city in Hejaz and the ninth-largest in the Middle East. It also serves as the administrative center of the OIC. Jeddah Islamic Port, on the Red Sea, is the thirty-sixth largest seaport in the world and the second-largest and second-busiest seaport in the Middle East (after Dubai's Port of Jebel Ali). Jeddah is the principal gateway to Mecca Sharif, the holiest city in Islam, 65 kilometers (40 mi) to the east, while Medina, the second-holiest city, is 360 kilometers (220 mi) to the north. Economically, Jeddah is focusing on further...
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Kingdom of Saudi Arabia - Country in the Middle East
Saudi Arabia, officially the Kingdom of Saudi Arabia, is a country in Western Asia constituting the bulk of the Arabian Peninsula.