What's happened
Travis and Jason Kelce's podcast 'New Heights' secured a $100 million deal with Wondery, while Alex Cooper's 'Call Her Daddy' reached a $125 million agreement with SiriusXM. These deals highlight a resurgence in high-value celebrity podcast contracts amid a recovering market.
Why it matters
What the papers say
According to the New York Times, Travis and Jason Kelce's podcast 'New Heights' has become a significant player in the podcasting landscape, with a deal worth $100 million. The article notes, 'They can command higher deal sizes because the math works,' highlighting the importance of audience size and engagement. Meanwhile, Business Insider UK reports that Alex Cooper's new contract with SiriusXM could reach up to $125 million, emphasizing the shift towards performance-based contracts in the podcasting industry. The Guardian also points out that these deals reflect a broader trend of celebrity influence in media, stating, 'It does have the mad effect of making Joe Rogan's estimated $250 million deal with Spotify seem a little low by comparison.'
How we got here
After a downturn in the celebrity podcast market last year, major deals are resurfacing. The Kelce brothers and Alex Cooper are leading this trend with lucrative contracts, reflecting their established audiences and proven podcasting success.
Common question
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What Does the Kelce Brothers' $100 Million Podcast Deal Mean for Podcasting?
The recent $100 million deal between Travis and Jason Kelce for their podcast 'New Heights' has sparked discussions about the future of podcasting. As celebrity podcasts gain traction, many are left wondering how this trend will shape the media landscape and what it means for both creators and listeners. Below are some common questions surrounding this significant development in the podcasting industry.
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What are the biggest celebrity podcast deals in 2024?
Celebrity podcasts are making waves in the media landscape, with major deals reshaping the industry. As stars like Travis and Jason Kelce and Alex Cooper sign lucrative contracts, many are left wondering how these changes are impacting the podcasting world. Below, we explore the most pressing questions surrounding this trend.
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