What's happened
At CES 2025, automakers unveiled cutting-edge technologies aimed at enhancing vehicle safety, convenience, and entertainment. Key highlights include BMW's Panoramic iDrive, Honda's new electric models, and Hyundai's holographic displays, all designed to transform the in-car experience for consumers.
What's behind the headline?
Key Innovations at CES 2025
- BMW's Panoramic iDrive: This new interface features a dashboard-spanning display that integrates navigation, climate control, and entertainment, enhancing driver interaction and safety.
- Honda's Electric Vehicles: The introduction of the Honda 0 SUV and Saloon models emphasizes the company's commitment to electric mobility, featuring Level 3 automation and a personalized driving experience through the new ASIMO OS.
- Hyundai's Holographic Displays: Hyundai Mobis showcased a full-windshield holographic display that projects essential driving information while allowing passengers to engage with entertainment options, marking a significant leap in in-car technology.
These innovations reflect a growing trend in the automotive industry towards creating more connected, user-friendly, and environmentally sustainable vehicles. As manufacturers invest in advanced technologies, consumers can expect a more integrated and enjoyable driving experience in the near future.
What the papers say
The Independent highlights BMW's Panoramic iDrive as a significant advancement in in-car technology, stating it will debut in late 2025. TechCrunch reports on Honda's new electric models, emphasizing their Level 3 automation capabilities and the introduction of the ASIMO OS, which aims to personalize the driving experience. Meanwhile, Ars Technica discusses Honda's vision for 'ultra personal optimization' in its vehicles, showcasing how technology can enhance user interaction. The Independent also notes Hyundai's innovative holographic displays, which aim to improve driver focus while providing entertainment options for passengers. These sources collectively illustrate a transformative moment in automotive technology, with a clear focus on enhancing user experience and sustainability.
How we got here
CES 2025 has become a pivotal platform for automotive manufacturers to showcase advancements in technology. This year's event highlights a shift towards electric vehicles and enhanced in-car experiences, reflecting broader industry trends focused on sustainability and user engagement.
Go deeper
- What are the key features of Honda's new electric vehicles?
- How does BMW's Panoramic iDrive improve driver safety?
- What other technologies were showcased at CES 2025?
Common question
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What are the latest trends and challenges in China's EV market?
China's electric vehicle (EV) market is experiencing rapid growth, driven by government incentives and competitive pricing. However, this surge comes with its own set of challenges, particularly for foreign automakers. Understanding these trends and challenges can provide insights into the future of the automotive industry in China and beyond.
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What are the latest automotive innovations showcased at CES 2025?
CES 2025 has unveiled groundbreaking automotive technologies that promise to redefine the driving experience. From advanced in-car systems to new electric models, this year's event highlights a significant shift towards enhanced safety, convenience, and entertainment in vehicles. Below, we explore some of the most pressing questions surrounding these innovations.
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What are the latest advancements in automotive safety technology?
As the automotive industry evolves, new technologies are emerging that significantly enhance vehicle safety. From advanced driver-assistance systems to innovative in-car experiences, these advancements are reshaping how we think about safety on the road. Below, we explore some of the most pressing questions surrounding the future of automotive safety and technology.
More on these topics
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CES is an annual trade show organized by the Consumer Technology Association. Held in January at the Las Vegas Convention Center in Winchester, Nevada, United States, the event typically hosts presentations of new products and technologies in the consumer
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Honda Motor Company, Ltd. is a Japanese public multinational conglomerate corporation primarily known as a manufacturer of automobiles, motorcycles, and power equipment.
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Amazon.com, Inc., is an American multinational technology company based in Seattle, Washington. Amazon focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
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Best Buy Co., Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. It was originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music. In 1983, it w
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RadioShack, formerly RadioShack Corporation, is an American retailer founded in 1921. In November 2020, Retail Ecommerce Ventures, a holding company owned by Tai Lopez and Alex Mehr, acquired RadioShack.
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Las Vegas, officially the City of Las Vegas and often known simply as Vegas, is the 28th-most populated city in the United States, the most populated city in the state of Nevada, and the county seat of Clark County.
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CES may stand for:
Closed ecological system, isolated from the outside
Clean Energy Standards
Constant elasticity of substitution, in economics, a feature of a particular class of production function
The ISO 639 code for the Czech language
CES, formerly.