What's happened
The Women's Super League (WSL) begins its 2024-25 season with significant changes, including new management and a shift in ownership to Women's Professional Leagues Limited (WPLL). Expectations are high, but the impact of these changes on the league's future remains to be seen.
Why it matters
What the papers say
According to Suzanne Wrack in The Guardian, the WSL's new ownership aims to foster a unique culture for women's football, emphasizing the need for scrutiny in commercial deals. Rachel Steinberg from The Independent highlights the challenges clubs face in balancing player engagement with growing demands. Both sources underscore the importance of this season as a testing ground for WPLL's strategies and the potential impact on the league's future.
How we got here
The WSL and Championship transitioned from the Football Association to WPLL, aiming for growth and independence. This season marks the first under this new structure, with a focus on commercial viability and fan engagement.
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