What's happened
As Christmas approaches, Scottish retailers face evolving consumer preferences, with many shoppers adopting budget-conscious habits. Key trends include a rise in second-hand gifting, a preference for experience-based presents, and increased interest in gift cards. These changes reflect a broader shift towards meaningful and sustainable holiday shopping.
Why it matters
What the papers say
According to The Scotsman, Scottish retailers are adapting to changing consumer preferences, with a significant number of shoppers planning to spend more this year. However, the Independent highlights that many gifts go unused, leading to substantial waste. The Australia Institute reports that 27% of Australians will receive gifts they won't use, emphasizing a global trend towards reconsidering gift-giving practices. This sentiment is echoed in various surveys, indicating a shift towards more thoughtful and sustainable shopping habits.
How we got here
Recent surveys indicate a complex festive shopping landscape, with Scottish consumers planning to spend more this year compared to 2023. However, concerns about waste and budget constraints are influencing shopping behaviors, leading to a focus on thoughtful gifting.
Common question
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