What's happened
The BBC and ITV will jointly broadcast the 2025 UEFA Women's Euro Championship, marking the first tournament under the UK government's 'crown jewels' list. The event, hosted in Switzerland, will feature England as defending champions, with matches airing live from July 2 to July 27, 2025.
Why it matters
What the papers say
According to The Guardian, the 2025 Women's European Championship will be broadcast live by both BBC and ITV, marking a significant moment as it is the first tournament under the UK government's 'crown jewels' list. Alex Kay-Jelski from BBC Sport emphasized the broadcaster's commitment to women's sports, stating, 'We’re excited that we can bring another major tournament to audiences next summer.' Meanwhile, ITV's Niall Sloane noted the success of the previous Women's World Cup, expressing anticipation for the upcoming Euro tournament. The Independent highlighted that this arrangement follows a trend of increasing viewership for women's sports, with a peak audience of 17 million for the last Women's Euro final.
How we got here
The UK government added the Women's Euro Championship to its 'crown jewels' list after England's historic victory in 2022. This decision mandates that major sporting events be broadcast live and free-to-air, enhancing visibility for women's sports.
Common question
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What Does the BBC's Acquisition of Women's Rugby World Cup Rights Mean for Women's Sports?
The BBC's recent acquisition of exclusive broadcasting rights for the 2025 Women's Rugby World Cup marks a pivotal moment for women's sports. This move not only enhances the visibility of women's rugby but also reflects a growing commitment to promoting female athletes on a global stage. As we look ahead to the tournament, many questions arise about its impact and significance.
More on these topics
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ITV is a British free-to-air television network with its headquarters in London. It was launched in 1955 as Independent Television to provide competition to BBC Television, which had been established in 1932.
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The British Broadcasting Corporation is a British public service broadcaster. Headquartered at Broadcasting House in Westminster, London, it is the world's oldest national broadcaster, and the largest broadcaster in the world by number of employees.