What's happened
The Victoria's Secret Fashion Show made a comeback on October 15, 2024, after a six-year hiatus, featuring iconic models like Kate Moss and Tyra Banks. The event aimed to address past criticisms of inclusivity and diversity while reviving its cultural significance in the fashion industry.
Why it matters
What the papers say
According to The Independent, the return of the Victoria's Secret Fashion Show featured notable performances and iconic models, including Kate Moss and Tyra Banks, aiming to address past criticisms of inclusivity. The show was live-streamed, marking a significant shift in how fashion events are presented. Business Insider UK highlights the brand's efforts to revitalize its image after years of declining sales and criticism for its lack of diversity. The brand's new marketing strategies, including the introduction of the VS Collective, reflect a commitment to inclusivity and modern consumer values. However, as noted by the South China Morning Post, the challenge remains whether the show can regain its cultural cachet in a landscape where fashion is more accessible than ever through social media.
How we got here
The Victoria's Secret Fashion Show, once a staple of American pop culture, faced declining viewership and criticism for its lack of diversity. After a hiatus since 2018, the brand has restructured its image and marketing strategies to appeal to a broader audience.
Common question
-
What Changes Were Made to the Victoria's Secret Fashion Show in 2024?
The Victoria's Secret Fashion Show made a highly anticipated return on October 15, 2024, after a six-year break. This comeback aimed to address previous criticisms regarding inclusivity and diversity while reviving its cultural significance. Here are some key questions surrounding the changes and highlights of this year's show.
More on these topics
-
Victoria's Secret is an American lingerie, clothing, and beauty retailer known for high visibility marketing and branding starting with a popular catalog and followed by an annual fashion show with supermodels dubbed Angels.
-
The Victoria's Secret Fashion Show was an annual promotional event sponsored by and featuring Victoria's Secret, a brand of lingerie. From 1995 to 2018, Victoria's Secret used the show to market its goods in high-profile settings. Models under contract to
-
Cher is an American singer, actress and television personality. Commonly referred to by the media as the "Goddess of Pop", she has been described as embodying female autonomy in a male-dominated industry.
-
Jeffrey Edward Epstein was an American financier and convicted sex offender. He began his professional life as a teacher but then switched to the banking and finance sector in various roles, working at Bear Stearns before forming his own firm.
-
Adriana Lima is a Brazilian model and actress, best known as a Victoria's Secret Angel from 1999 to 2018. She was the longest-running model and named "the most valuable Victoria's Secret Angel" in 2017.