What's happened
The third season of HBO's 'The White Lotus' has premiered, set in Thailand, and is already impacting luxury travel. The show critiques Western tourists' appropriation of Eastern spirituality while highlighting characters' struggles with identity. Interest in Four Seasons resorts featured in the series has surged, reflecting a broader trend in travel inspired by the show.
What's behind the headline?
Impact on Travel Industry
- Set-jetting Trend: The show's popularity has led to a significant increase in travel interest, particularly in locations featured in the series. For instance, Four Seasons resorts have reported a 386% rise in availability checks for Maui, and similar trends are seen in Thailand.
- Cultural Critique: The series uses its setting to critique the behaviors of wealthy tourists, particularly their appropriation of local cultures. This season's focus on Buddhism allows for a deeper exploration of identity and privilege.
- Economic Implications: The surge in interest in Thailand as a travel destination is expected to boost local tourism by 20%, according to the Director of Thailand's Tourism Authority. This reflects the show's ability to influence travel patterns and consumer behavior.
Future of Luxury Travel
- Private Jet Experiences: Four Seasons has launched a private jet experience that includes stops at locations from the show, priced at $188,000. This indicates a growing market for luxury travel experiences tied to popular media.
- Sustainable Tourism: As interest in these destinations grows, there is an opportunity for promoting sustainable tourism practices that respect local cultures and environments, countering the negative aspects depicted in the show.
What the papers say
According to Nikkei Asia, the first two seasons of 'The White Lotus' significantly boosted the popularity of Four Seasons resorts, with a 386% increase in availability checks for Maui. Business Insider UK highlights how the third season's exploration of privilege in Thailand critiques Western tourists' appropriation of Eastern spirituality. Bloomberg notes that even resorts not featured in the show are experiencing increased spending from guests trying to recreate 'White Lotus' moments. This trend underscores the show's impact on the luxury travel market and the broader implications for tourism in Thailand.
How we got here
The White Lotus, created by Mike White, has gained acclaim for its satirical take on wealth and privilege. Each season explores different locations, with the first two set in Hawaii and Italy. The latest season in Thailand continues this trend, examining the intersection of tourism and spirituality.
Go deeper
- How has The White Lotus influenced travel trends?
- What are the themes explored in the new season?
- Which locations are featured in the latest season?
Common question
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How is 'The White Lotus' Influencing Travel Trends to Thailand?
The third season of HBO's 'The White Lotus,' set in Thailand, is sparking a surge in travel interest to the region. With its captivating themes and luxurious settings, many are eager to explore the destinations featured in the show. Below, we answer some common questions about how this series is shaping tourism and what travelers can expect.
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How Does 'The White Lotus' Influence Travel Trends to Thailand?
The HBO series 'The White Lotus' has become a cultural phenomenon, particularly with its latest season set in Thailand. This has sparked a surge in travel interest to the region, prompting questions about how TV shows can shape travel trends and local economies. Below, we explore the impact of popular media on travel and what it means for destinations like Thailand.
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What Luxury Travel Experiences Are Trending in 2025?
As luxury travel continues to evolve, 2025 is seeing a significant rise in exclusive experiences that cater to high-end travelers. With the influence of popular media, such as HBO's 'The White Lotus,' destinations like Thailand are becoming hotspots for affluent tourists. This page explores the latest trends in luxury travel, the impact of media on travel demand, and how travelers can find unique offerings.
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What Are the Main Themes of The White Lotus Season Three?
The White Lotus Season Three dives deep into the complexities of privilege and identity, set against the backdrop of Thailand's rich culture. As viewers explore the characters' journeys, they may wonder how the show critiques Western tourism and what cultural elements are highlighted. Here are some common questions about the season's themes and its impact on travel.
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How has The White Lotus influenced tourism in Thailand?
The White Lotus, HBO's acclaimed series, has not only captivated audiences with its exploration of privilege and identity but has also significantly impacted tourism in Thailand. As viewers become enamored with the stunning locations and luxurious experiences depicted in the show, many are left wondering how this has affected travel trends and local perceptions. Below, we delve into the various ways the series has influenced tourism in Thailand and what travelers can expect.
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How is 'The White Lotus' Influencing Luxury Travel Trends?
The third season of HBO's 'The White Lotus' has premiered in Thailand, and its impact on luxury travel is already being felt. As viewers are drawn into the show's satirical exploration of wealth and privilege, many are curious about how this series is shaping travel trends, particularly in high-end tourism. Below, we explore the questions surrounding the show's influence on travel and tourism.
More on these topics
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The White Lotus is an upcoming American satire comedy television miniseries created by Mike White that is set to premiere on HBO on July 11, 2021.
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Thailand, officially the Kingdom of Thailand and formerly known as Siam, is a country in Southeast Asia. Located at the centre of the Indochinese Peninsula, it is composed of 76 provinces, and covers an area of 513,120 square kilometres, and a population