What's happened
As the holiday shopping season approaches, retailers are launching early sales to mitigate potential slowdowns due to election uncertainties. Major chains like Lowe's and Amazon are already promoting holiday merchandise, with many shoppers expected to start buying as early as August.
Why it matters
What the papers say
According to Axios, retailers like Lowe's are releasing holiday merchandise earlier than last year, with additional items expected in stores by mid-September. Natalie Kotlyar from BDO noted that the push for early shopping is more pronounced this year, benefiting consumers with more time to shop. Meanwhile, a Bankrate survey indicates that nearly half of holiday shoppers will begin their purchases in the coming months, reflecting a shift in consumer behavior. The Independent highlights that Labor Day weekend marks the unofficial end of summer, with many consumers looking to take advantage of sales before the holiday season begins.
How we got here
Retailers are responding to concerns about a potential slowdown in consumer spending during the election season. With fewer shopping days between Black Friday and Christmas, many are opting to start holiday promotions earlier than usual.
Common question
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