What's happened
The Harris campaign is spending six figures on flyover ads at NFL games in swing states to promote her candidacy and criticize Trump. This effort aims to engage undecided male voters, particularly in battleground states, as the election approaches.
Why it matters
What the papers say
According to Kellen Browning in the New York Times, the Harris campaign is investing significantly in flyover advertisements during NFL games to reach undecided voters, particularly men. This strategy is part of a broader effort to engage audiences that may not typically consume political content. Gavin Willacy from The Guardian highlights the cultural significance of NFL games, noting that the Chicago Bears are also in London, emphasizing the NFL's international appeal. Meanwhile, Jack Rathborn from The Independent discusses the implications of the Jets vs. Vikings game, suggesting that the NFL's growing global presence may influence future political strategies. These sources collectively illustrate the intersection of sports and politics in contemporary campaigning.
How we got here
As the 2024 presidential election approaches, the Harris campaign seeks innovative ways to connect with voters. The decision to utilize NFL games for advertising reflects a strategic shift to reach a demographic that may be less engaged with traditional political messaging.
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