What's happened
As AI companies increasingly utilize online content for training, startups like Troveo are capitalizing on 'dark content' from creators. Meanwhile, Democrats, led by Adam Schiff, are adapting their media strategies to engage voters through digital platforms, reflecting a shift in political communication dynamics.
What's behind the headline?
AI Content Monetization
- Troveo's model allows creators to earn from previously unused footage, addressing the growing demand for diverse training data in AI.
- Creators like Peter Hollens have found significant financial opportunities, with some earning thousands from their 'dark content.'
Political Media Strategy
- Adam Schiff's embrace of platforms like TikTok and YouTube signifies a shift in how Democrats engage with voters, aiming to reach broader audiences.
- The success of progressive media outlets like MeidasTouch highlights the changing landscape of political communication, where digital platforms are becoming increasingly influential.
- This dual focus on AI content monetization and digital political strategy reflects broader trends in technology and media, emphasizing the need for adaptability in both fields.
What the papers say
According to the NY Post, Troveo has spent $5 million acquiring 'dark content' from creators, allowing them to monetize unused footage. CEO Marty Pesis emphasizes the importance of opting in to control how AI companies use content. Meanwhile, Axios reports that Adam Schiff is leveraging social media to enhance Democratic outreach, acknowledging the need to compete with conservative media strategies. Schiff's recent success on platforms like YouTube demonstrates the potential for digital engagement in modern politics. The New York Times notes that progressive media outlets are reshaping the political landscape, with MeidasTouch gaining significant traction among voters. This shift underscores the importance of adapting to new media environments for both content creators and political figures.
How we got here
The rise of AI has prompted content creators to reconsider the value of their unused footage. Troveo, a startup, offers a platform for creators to monetize this 'dark content.' Concurrently, Democrats are recognizing the need for a robust digital media strategy to counter conservative dominance in the online space.
Go deeper
- How does Troveo work for content creators?
- What impact does digital media have on politics?
- How are Democrats adapting to new media trends?
Common question
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How Are Democrats Adapting Their Media Strategies in 2025?
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How is AI Changing Content Monetization for Creators?
The rise of AI technology is reshaping how content creators monetize their work. Startups like Troveo are pioneering new methods to capitalize on unused footage, known as 'dark content.' This shift not only impacts individual creators but also influences political strategies in the digital age. Below, we explore key questions surrounding this evolving landscape.
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How Are Democrats Using AI to Engage Voters?
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More on these topics
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Donald John Trump is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021.
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Adam Bennett Schiff is an American politician serving as the U.S. Representative for California's 28th congressional district since 2001. He is a member of the Democratic Party.
