What's happened
DAZN has announced a global broadcasting deal with FIFA for the upcoming Club World Cup, reportedly worth nearly $1 billion. This agreement comes as FIFA aims to enhance the tournament's visibility and financial viability ahead of its inaugural event in the U.S. next summer.
Why it matters
What the papers say
According to the New York Times, DAZN's deal with FIFA is a 'major milestone' for the streaming service, which has been expanding its presence in soccer. The Independent highlights concerns from European clubs regarding player welfare and scheduling conflicts, with Premier League chief executive Richard Masters calling the Club World Cup a 'tipping point.' AP News notes that Bank of America has also partnered with FIFA, indicating a broader interest in the tournament's financial potential. These contrasting perspectives illustrate the complexities surrounding the tournament's launch and its implications for global soccer.
How we got here
FIFA has struggled to secure broadcasting rights for the Club World Cup, facing challenges in negotiations with major networks. The deal with DAZN marks a significant step in promoting the tournament, which will feature top European clubs and is set to begin in June 2025.
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