What's happened
Aldi launches new Halloween and Christmas alcohol range, including pumpkin spice cream liqueur and Irish cream. Costa unveils festive menu with new drinks and treats. Bath & Body Works collaborates with Milk Bar on holiday scents, and Dubai's The Ice Cream Project offers wild new ice cream flavors. All are seasonal launches.
What's behind the headline?
The timing of these launches underscores the importance of seasonal marketing in retail. Aldi's alcohol range caters to holiday celebrations, with flavors like pumpkin spice and Irish cream appealing to festive tastes. Costa's menu revamps aim to boost sales during the holiday period, while Bath & Body Works' collaboration with Milk Bar taps into nostalgia and dessert-inspired fragrances, enhancing the holiday shopping experience. Dubai's pop-up exemplifies the trend of experiential food events, blending familiar brands with bold innovation to attract attention. These initiatives demonstrate how brands leverage seasonal themes to increase engagement and sales, with a focus on sensory experiences that evoke nostalgia and celebration. The strategic timing and thematic focus suggest these products will likely see strong consumer interest, reinforcing the importance of seasonal marketing in retail growth.
What the papers say
The Scotsman highlights Aldi's new alcohol range, emphasizing flavors like Pumpkin Spice and Irish Cream, and notes the return of Veuve Monsigny Champagne. The article underscores Aldi's reputation for seasonal alcohol offerings. The Scotsman also details Costa's festive menu, including new drinks like the Butter Pecan Cookie Latte and holiday treats, alongside merchandise. The NY Post covers Bath & Body Works' collaboration with Milk Bar, focusing on dessert-inspired fragrances like Peppermint Bark Cake and Raspberry Pie. Gulf News reports on Dubai's The Ice Cream Project, showcasing wild collaborations such as Magnolia Bakery's Banana Pudding Ice Cream and 7UP's Citrus Sorbet, emphasizing the event's creativity and popularity. These sources collectively illustrate a broad retail and consumer trend toward themed, experiential products for the holiday season, with each brand leveraging nostalgia, bold flavors, and sensory appeal to attract customers.
How we got here
The story reflects a seasonal shift in consumer products, with retailers and brands releasing themed food, drinks, and fragrances for Halloween and Christmas. Aldi's new alcohol range, Costa's festive menu, Bath & Body Works' holiday scents, and Dubai's pop-up ice cream event exemplify this trend, driven by consumer demand for seasonal experiences.
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