What's happened
In a bid to energize young male voters, Donald Trump and J.D. Vance are leveraging podcasts to connect with Gen Z. Their strategy includes addressing cultural issues and economic concerns, aiming to replicate Trump's 2016 success with low-propensity voters.
Why it matters
What the papers say
According to Kellen Browning in the New York Times, Trump's outreach to young men is a calculated effort to replicate his 2016 success, stating, "Mr. Trump has made a concerted effort to court Gen Z men." Meanwhile, Gustaf Kilander from The Independent highlights J.D. Vance's controversial comments on abortion and gender, noting that Vance believes he and Trump can win the 'normal gay guy vote.' This reflects a broader strategy to engage with cultural grievances among young conservatives. Chris Cameron from the New York Times adds that Vance's remarks on testosterone and political alignment suggest a targeted approach to appeal to young men's identities and concerns.
How we got here
Historically, young men have been less likely to vote, but recent trends show a shift towards conservatism among this demographic. Trump's campaign is focusing on engaging these voters through popular media channels.
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Donald John Trump is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021.
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James David Vance is an American author and venture capitalist. He is best known for his memoir Hillbilly Elegy, about Appalachian values and their relation to the social problems of his hometown, which attracted significant media attention during the 201