What's happened
Merlin Entertainments has announced a partnership with Mojang Studios to invest over £85 million in Minecraft-themed attractions at existing parks in the UK and US, set to open between 2026 and 2027. This marks a significant expansion of the Minecraft brand into physical experiences.
Why it matters
What the papers say
According to The Guardian, the deal is described as a 'global phenomenon' that will bring Minecraft to life in theme parks, with Kayleen Walters from Microsoft emphasizing the synergy between digital and physical experiences. The Independent highlights the potential for 'first-of-its-kind concepts' in accommodation and attractions, while also noting the historical context of Merlin's previous successful partnerships. Mark Sweney from The Guardian points out that this could be Merlin's biggest deal since acquiring Legoland, indicating the strategic importance of this collaboration.
How we got here
Merlin Entertainments, known for its theme parks like Legoland and Alton Towers, has previously partnered with major franchises, including Lego and Jumanji. The new deal with Mojang aims to leverage Minecraft's immense popularity, with over 140 million monthly players.
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What Can We Expect from the New Minecraft Theme Parks?
Merlin Entertainments has partnered with Mojang Studios to create Minecraft-themed attractions, marking a significant expansion of the beloved game into the real world. As excitement builds for these new experiences set to open between 2026 and 2027, many are curious about what these parks will offer and how they will impact both the gaming and entertainment industries.
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