What's happened
The Netflix show 'Culinary Class Wars' has revitalized Seoul's food scene, attracting diners to Namyeong-dong. Following its record-breaking premiere, the show has led to increased interest in local restaurants, particularly those of the competing chefs. A second season is confirmed for late 2025.
Why it matters
What the papers say
According to the South China Morning Post, the show's success has created a buzz around Namyeong-dong, with diners flocking to restaurants run by the competing chefs. Bloomberg highlights that investment bankers are optimistic about the food industry, hoping to attract investors through the show's popularity. Meanwhile, Business Insider UK notes that Chick-fil-A is planning to enter the Asian market, indicating a growing interest in food ventures in the region. This convergence of culinary interest and investment could reshape the landscape of dining in Korea.
How we got here
Since its premiere in September 2024, 'Culinary Class Wars' has become the first Korean unscripted title to reach No. 1 globally. The show features 80 lesser-known chefs competing against 20 celebrity chefs, boosting interest in Korea's food industry post-COVID-19.
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