What's happened
Lindt's latest creation, the 'Dubai chocolate' bar, has generated significant excitement, drawing crowds eager to taste the viral treat. Featuring chocolate, pistachio cream, and knafeh, the bar is a collaboration with UAE's FIX Dessert Chocolatier and aims to expand Lindt's market appeal beyond Europe.
Why it matters
What the papers say
According to The Independent, Lindt's 'Dubai chocolate' bar features a mix of chocolate, pistachio cream, and knafeh, a combination that has captivated consumers. The article notes that the product's viral success on social media has led to long lines at release events, with customers eager to participate in the trend. Additionally, The Guardian highlights the significance of this product in expanding chocolate's appeal beyond traditional markets, emphasizing the potential for growth in regions like Asia and the Middle East. The collaboration with FIX Dessert Chocolatier is seen as a strategic move to innovate within the chocolate industry, as noted by Roger Wehrli from ChocoSuisse, who expressed optimism about the fusion of flavors attracting new consumers.
How we got here
The 'Dubai chocolate' bar was first introduced by FIX Dessert Chocolatier in 2021 and has gained popularity through social media. Lindt's recent release of this product in Germany and upcoming launch in Switzerland marks a strategic move to tap into new markets.
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