Threads and X: A Year in Review

a { color: #880000 !important; background: #ffeeee !important; } Latest NewsThreads and X: A Year in Reviewtechnology > technologyThreads, Meta's social media app, was launched as a competitor to Twitter during Elon Musk's takeover. A year later, Threads has reached 175 million monthly active users, challenging X's cultural significance.

What's happened

Threads, Meta's social media app, was launched as a competitor to Twitter during Elon Musk's takeover. A year later, Threads has reached 175 million monthly active users, challenging X's cultural significance.

What's behind the headline?

What the papers say

According to Business Insider UK, Threads owes much of its success to its integration with Instagram, making it easy for users to sign up and find contacts. The Independent notes that Threads has overtaken X in daily active users but not in cultural significance.

How we got here

Threads was launched by Meta as a direct rival to Twitter following Elon Musk's acquisition of the platform. Musk's controversial policy decisions and changes on Twitter prompted users to seek alternatives, leading to the rise of Threads.

Go deeper

How has Threads impacted the social media landscape?
What challenges does Threads face in maintaining its growth?
What are the implications of Threads' success for other social media platforms?

Common question

How many monthly active users has Meta's Threads app reached in its first year?
Curious about the popularity of Meta's Threads app? Discover the impressive milestone it has achieved in just one year, setting it apart from other social media platforms.
How has Meta's Threads app performed in terms of user growth in its first year?
Discover the impressive growth trajectory of Meta's Threads app in its inaugural year and how it has captured the attention of millions of users worldwide.
How has Meta's Threads app gained 175 million users in just one year?
Meta's Threads app has seen a remarkable surge in users, reaching 175 million in its first year. Let's delve into the factors that have contributed to this rapid growth and explore what sets Threads apart from other social media platforms.
What is Threads and how does it compare to other social media platforms?
Threads, Meta's social media app, has emerged as a significant player in the social media landscape, especially in light of Elon Musk's involvement with Twitter. Let's delve into what Threads is all about and how it stacks up against other popular social media platforms.