What's happened
This Black Friday, the Toniebox, a popular audio player for children, is available at a 20% discount, bringing its price below £64. Designed for kids, it promotes independent listening to audiobooks and songs, enhancing literacy skills and providing a screen-free entertainment option.
Why it matters
What the papers say
According to Zoe Griffin from The Independent, the Toniebox is designed for children aged 18 months and up, allowing them to select audiobooks and songs simply by placing a character on top. Griffin emphasizes that this product not only entertains but also aids in literacy development, stating, 'listening to audiobooks improves vocabulary and literacy skills.' Meanwhile, Mark Berg from Business Insider UK highlights the importance of teaching financial literacy to children, suggesting that parents should encourage saving and budgeting from a young age. This dual focus on educational toys and financial literacy reflects a broader trend in parenting that prioritizes both learning and responsible money management.
How we got here
The Toniebox has gained popularity since its launch in 2017, offering a unique audio experience for children. With the holiday season approaching, discounts are being highlighted to attract gift buyers, particularly for young children.
Common question
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More on these topics
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The National Literacy Trust is an independent charity based in London, England, that promotes literacy.
It was founded by Sir Simon Hornby, former chairman of the major national retail chain, WHSmith PLC. Its current Chief Executive is Jonathan Douglas.
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Black Friday may refer to: