What's happened
On November 13, 2024, Amazon introduced Haul, a mobile-only storefront offering products under $20, primarily targeting price-sensitive consumers. With delivery times of one to two weeks, the platform aims to compete with discount retailers like Temu and Shein, focusing on low-cost goods.
Why it matters
What the papers say
According to BBC News, Amazon's Haul platform offers products priced mostly under $10, with examples including a three-piece razor set and jewelry. Dharmesh Mehta, Amazon's VP, emphasized the importance of low prices for consumers. The Guardian noted that Haul's products resemble those found on Shein and Temu, which have faced scrutiny for their environmental impact. Axios highlighted that the platform is a response to consumers seeking value as they adjust their spending habits. Business Insider UK reported that Amazon's everyday essentials segment is growing rapidly, driven by faster delivery and lower prices, indicating a shift in strategy to compete with discount retailers.
How we got here
Amazon's new Haul platform is a strategic response to rising competition from discount e-commerce sites. The company aims to adapt to changing consumer behaviors, where shoppers are increasingly seeking value amid economic pressures.
Common question
-
What is Amazon's New Discount Store and How Does It Compare to Temu and Shein?
Amazon has launched a new discount store called Amazon Haul, aimed at price-sensitive shoppers looking for affordable products. This initiative comes as consumer behavior shifts towards seeking value amidst economic pressures. Below, we explore key questions about this new store, its offerings, and its impact on the online shopping landscape.
-
What is Amazon Haul and how does it work?
Amazon has recently launched a new low-cost shopping platform called Haul, designed to cater to budget-conscious consumers. This mobile-only storefront offers a variety of products priced under $20, aiming to compete with discount retailers. But how does it work, and what can shoppers expect? Here are some common questions about Amazon Haul.
More on these topics
-
Amazon.com, Inc., is an American multinational technology company based in Seattle, Washington. Amazon focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence.
-
Andrew R. Jassy is an American businessman, and the CEO of Amazon Web Services, Amazon's cloud computing business. He is also one of the minority owners of the Seattle Kraken of the National Hockey League.