What's happened
As generative AI chatbots gain traction, users are exploring alternatives to traditional search engines like Google. Recent studies indicate a decline in search quality, prompting companies like Google and Microsoft to innovate with AI-driven search tools, while new startups emerge in the space.
Why it matters
What the papers say
According to AP News, the rise of generative AI chatbots is prompting users to seek alternatives to traditional search engines, as many feel that Google searches are declining in quality. The Independent echoes this sentiment, noting that Google's recent AI offerings, including Gemini, aim to enhance search experiences but face challenges regarding accuracy. Business Insider UK highlights OpenAI's efforts to develop its own search product, indicating a shift in the competitive landscape as tech giants vie for dominance in AI-driven search solutions.
How we got here
The dominance of Google in search has faced scrutiny due to declining result quality, as highlighted by recent studies. In response, tech giants are integrating generative AI into their search offerings, aiming to enhance user experience and accuracy.
More on these topics
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Artificial intelligence, sometimes called machine intelligence, is intelligence demonstrated by machines, unlike the natural intelligence displayed by humans and animals.
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Bing is a web search engine owned and operated by Microsoft. The service has its origins in Microsoft's previous search engines: MSN Search, Windows Live Search and later Live Search.
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Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware.