50 Cent headlines world-stage hype as SI launches World Cup concert series with his star power; ex-Queens rapper turned mogul and producer.
Sports Illustrated has announced SI Beyond the Pitch, a concert and VIP fan series in Los Angeles, Dallas, Miami and New York around the World Cup. The events will feature acts like Nelly, The Chainsmokers, 50 Cent and Diplo, beginning June 12 in LA and concluding July 18 in New York. The venture marks a major push into live sports entertainment after the success of SI The Party.