AB InBev is the world’s largest brewer, shaping beer markets through scale, portfolio diversification, and global brands amid evolving regulations and consumer trends.
Global alcohol consumption is waning as health concerns and tighter budgets drive down servings across beer, wine and spirits. IWSR shows a 2% annual drop in servings from 2019-2025, with the trend echoing a long-term decline in per-capita consumption. Producers are cutting costs and launching lower-alcohol offerings to adapt.
No- and low-alcohol beer has surged in the UK, with no- and low-volume sales up dramatically and more than 64 million pints forecast for the summer. Yet regulators' 0.05% ABV threshold is seen as a barrier to further investment, while industry voices push for a 0.5% standard to unlock growth.