UK regulator shaping advertising standards in a changing media landscape
Public health authorities push for tougher controls on unhealthy food, banning fast-food outlets near schools, cracking down on junk-food advertising, and mandating healthy-food reporting. MPs argue prevention must come before treatment as obesity costs rise and NHS pressures mount. Several reports underline consumer demand for healthier choices and better access to affordable, local food.
The Information Commissioner’s Office has executed warrants across Bolton, Burnley, Liverpool, London and Swansea, seizing devices and documents as part of a crackdown on firms behind mass text messages about car finance mis-selling. Regulators say more than 12 million complaints have been logged since September 2025, with up to 100,000 reports daily.
The Advertising Standards Authority has upheld complaints about outdoor posters and Underground adverts for Lee Cronin’s horror film The Mummy, saying the imagery could distress young children and appears to be a realistic depiction of a dead child. Warner Bros says the campaign is designed with due responsibility to consumers and society.
The CMA has cleared the €1bn Danone acquisition of Huel after a preliminary inquiry, with Danone saying the move will help growth in nutrition and international expansion for Huel. The deal values Huel at around €1bn and follows a series of branding and regulatory notes, including prior advertising scrutiny.