The ASA is cracking down on misleading health, green, and ad claims in the UK, tightening rules to protect consumers and curb false advertising.
Recent reports reveal illegal sunbed use among children in the UK, despite laws banning under-18s. Authorities plan to strengthen enforcement, including banning unsupervised sessions and mandatory ID checks, amid rising skin cancer risks linked to UV exposure. New proposals aim to better protect youth from carcinogenic risks.