British businessman, CEO of Currys plc
Major device makers have raised prices and warned consumers after memory and storage costs have surged because AI data‑centre buildouts are buying up DRAM and flash. Apple has increased Mac and iPad prices; Microsoft, Sony and Nintendo have signalled or implemented console and hardware hikes. Analysts say shortages will persist into 2027.
Chips used in AI data centers are squeezing memory supply and driving up RAM costs, impacting smartphones, laptops, and other devices. The trend is shifting production toward high-bandwidth memory, reducing capacity for consumer chips and pressuring prices across the tech sector.