Global financial advisory and consultation firm
Automakers have announced strategic shifts as Chinese brands and US trade rules upend the sector. Volkswagen has proposed deep job cuts to cut costs, Jaguar Land Rover is adding hybrids and prioritising the US, and the Commerce Department has denied Polestar permission to sell new connected models in the US from 2027, pushing the brand to refocus on Europe.
Volkswagen has signalled a major restructuring plan, with reports that the group is weighing further job cuts and plant closures in Germany to cut costs and counter Chinese competition. The board meeting on July 9 will review potential closures of Hanover, Zwickau, Emden, and Neckarsulm, as part of a broader program to reduce costs and boost profitability.
The USMCA renewal process is under way as the three North American partners weigh changes to the pact. Canada and Mexico seek a 16-year extension, while the United States signals willingness to renegotiate to boost domestic production. Negotiations are ongoing, with no immediate agreement expected, and the fate of tariffs and auto rules remains uncertain.
German automakers including Volkswagen, Mercedes-Benz, BMW and Porsche have seen China sales fall 30-41% in Q2 year-on-year, dragging overall profits. First-half China sales are down more than 20%. The pressure is compounded by competition from domestic Chinese brands and cautious demand amid a property downturn. Exports and overseas growth offer a silver lining for Chinese firms as western brands struggle at home.