American lawyer and FTC chair at the forefront of antitrust and ad-tech regulation
The FTC and 22 states have filed a federal lawsuit alleging Amazon has misled roughly 1.2 million advertisers by running auctions that charged winners nearly their full bids rather than the lower "second-price" amounts promised, generating as much as $20bn in extra revenue since 2019. Amazon has denied the claims and called the suit misguided.