American lawyer and FTC chair at the forefront of antitrust and ad-tech regulation
The FTC and 22 states have filed a federal lawsuit alleging Amazon has secretly inflated prices in its ad auctions since 2019 by inserting a "soft reserve" bid, extracting about $20bn from roughly 1.2 million advertisers and passing higher costs to shoppers. Amazon has called the suit "misguided" and denied it harmed advertisers or consumers.