Electrical retailer navigating taxes and offshore call centres
AO World has outsourced further UK call-centre roles to South Africa, with about 50 more roles moving after 150 already relocated. The company says this is part of inflation-driven cost savings as profits rise; the majority of customer-contact work is expected to be overseas by next March. The firm is testing robotics and AI in its warehousing to boost efficiency, and notes national insurance and minimum wage changes last year increased operating costs by 8.5m.