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Apple has launched the iPhone 16, its first AI-powered smartphone, featuring a new camera control button and the promise of Apple Intelligence. However, key AI features will not be available until next month, leading to mixed reactions from consumers and analysts amid rising competition from Huawei and others.
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Apple has unveiled its new AirPods 4th Generation, featuring two models with and without active noise cancellation. Preorders are open ahead of the September 20 release. The new models promise enhanced comfort, improved audio quality, and health-focused updates, including hearing assessments for the AirPods Pro 2.
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Apple's iPhone 16 launch has been overshadowed by declining pre-order sales and fierce competition from Huawei's new Mate XT smartphone. Analysts report a 12.7% drop in iPhone 16 pre-orders compared to last year, raising concerns about Apple's market position, especially in China, where local rivals are gaining ground.
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Apple has received FDA approval to add a hearing aid feature to AirPods Pro, allowing users to customize sound amplification for mild to moderate hearing loss. This feature aims to make hearing assistance more accessible and could disrupt the traditional hearing aid market. The update is expected this fall.