Wireless Apple earbuds, first announced 2016, now Apple's most popular accessory.
Apple has unveiled Siri AI and expanded Apple Intelligence at WWDC, promising a conversational assistant that uses personal device data and Google-powered foundation models. The company has said Siri AI will enter beta this summer with a public fall release, but regulators in the EU and China will delay availability there. Apple has emphasised privacy and private cloud compute in its rollout.
Prime Day shelves Apple gear discounts despite price hikes, with iPads, MacBooks and AirPods on sale. Deals span AirPods Pro 3, AirPods Max 2, and MacBook lines, while AirPods, Watches and iPads see varying discounts. Authorities note time-limited, inventory-driven pricing while Apple prices have increased.
AI researchers push beyond language models toward embodied intelligence. World models aim to teach AI agents to react in physical environments, with robotics data pipelines and real-world testing becoming the focus for the next frontier.
Major device makers have raised prices and warned consumers after memory and storage costs have surged because AI data‑centre buildouts are buying up DRAM and flash. Apple has increased Mac and iPad prices; Microsoft, Sony and Nintendo have signalled or implemented console and hardware hikes. Analysts say shortages will persist into 2027.
Luxshare Precision Industry plans to raise up to HK$24.3 billion in a Hong Kong share sale, pricing shares at HK$63.28, as it expands beyond Apple and strengthens its position in automotive electronics and data centers. The IPO follows a wave of Hong Kong listings this week and reflects a push to diversify revenue sources.
Apple has filed a federal lawsuit accusing OpenAI, its hardware arm io Products and two former Apple engineers of misappropriating confidential hardware designs, supplier details and manufacturing techniques to speed OpenAI’s push into consumer devices. Apple has asked the court for injunctions, return of materials and unspecified damages.
Samsung's Galaxy Z Fold 8 line remains the flagship, with the Ultra model offering higher-end cameras and battery life. Other foldables from rival brands enter markets with new shapes, improved screens, and pricing shifts. Preorders and deals signal growing consumer interest, while reviews highlight both value and trade-offs.
Independent reports that the iPhone 18 Pro, Pro Max, and Ultra are shaping a staggered release strategy. RAM shortages threaten supply; 2nm silicon and foldable iPhone Ultra are key talking points as Apple shifts from a single autumn event to a year-round cadence.