Apple Arcade has become focal as Apple TV+ price hikes ripple across streaming, nudging the ecosystem toward bundled subscriptions.
Apple has raised prices for Apple TV, Apple One, and related services. The increases affect monthly and annual plans, with Apple TV now at 14.99/month ($119/year) and Apple One at 21.95/month. Several rivals have also nudged prices, and Apple cites broader shifts in hardware and services pricing. The moves come as Apple emphasizes services revenue.