A generative AI system by Apple Inc., announced 2024.
Apple has unveiled Siri AI and expanded Apple Intelligence at WWDC, promising a conversational assistant that uses personal device data and Google-powered foundation models. The company has said Siri AI will enter beta this summer with a public fall release, but regulators in the EU and China will delay availability there. Apple has emphasised privacy and private cloud compute in its rollout.
Apple has showcased a revamp of Siri and Apple Intelligence, with a focus on AI integration across devices. Tim Cook has outlined leadership in consumer AI as developers and partners prepare for broader app support and monetization strategies.