AI-driven ad-tech funding boosts AppsFlyer as top platforms back an independent measure of ad effectiveness for AI campaigns; since 2011, the Israel-born, SF-headquartered firm helps brands gauge campaign success.
Investors from Moloco, Google, Meta and Unity have taken minority stakes in AppsFlyer, as AI reshapes attribution and measurement in advertising. AppsFlyer plans to use the funds to accelerate omnichannel measurement and prepare for a potential public listing.