Australian swimmer, Olympic champion, world record holder
LeBron James has teased a collaboration with Polymarket, with a 14-second video showing the NBA star at Polymarket HQ. CNBC reports the partnership focuses on football, with more details expected next week. The deal marks James’ latest step into prediction markets, joining a cadre of athletes and leagues expanding in this space.
The Novig advertising campaign featuring Sydney Sweeney, showing her in minimal clothing while posing with sports gear, has prompted widespread criticism from athletes and commentators about the sexualisation of women in sport. The backlash has seen outspoken responses from figures like Amy Hunt, Ariarne Titmus and Gracie Kramer, while Sweeney defends the project and highlights other nude campaigns.
Sydney Sweeney’s latest campaign for a sports-predicting site has sparked outrage over the objectification of women in sports marketing. Critics say the ads monetize the female body, while supporters argue the star’s branding boosts engagement and dollars for the rapidly growing prediction market sector.