Authentic Brands Group is in the news as Eddie Bauer files for Chapter 11 again, showing how even big brand managers face retail chaos.
Eddie Bauer LLC, a historic outdoor apparel brand, filed for Chapter 11 bankruptcy in New Jersey, risking the closure of around 200 stores in the US and Canada. The move follows years of financial struggles, ownership changes, and shifting consumer preferences. Outside North America, operations remain unaffected.