A city at the Kalamazoo and Battle Creek rivers, Michigan
Kellogg has identified fruit- and vegetable-based juices to color cereals such as Froot Loops and Apple Jacks and is investing in equipment to switch to natural colors. The company is also phasing out BHT, an artificial preservative, from the cereals that still contain it. Retailers are aligning policies too, with Target and Walmart pushing to remove synthetic colors from store brands.