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As of mid-September 2025, Chinese electric vehicle (EV) manufacturers face mixed fortunes. Tesla's sales in China have declined for six consecutive months, losing market share to domestic rivals like Xpeng and Xiaomi, which offer more affordable, feature-rich models. BYD, the largest Chinese EV maker, is expanding aggressively in Europe with new showrooms and local production to offset slowing domestic growth. Meanwhile, startups like AeroHT are pioneering flying cars, signaling innovation beyond traditional EVs. However, intense price wars and overcapacity continue to pressure profitability across the sector.
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Several leading automakers, including Honda, Jeep, Porsche, and Bentley, are scaling back or delaying their electric vehicle (EV) projects due to slowing demand, market conditions, and strategic reassessments. These moves reflect broader industry challenges in the EV sector, especially in North America and China, as sales growth slows and market dynamics shift.
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Nissan plans to relaunch the Xterra in 2028 as a hybrid SUV, filling capacity at its Mississippi plant. The model may include an Infiniti version and will help scale production, according to Nissan Americas chairman Christian Meunier. The move aims to strengthen Nissan's US manufacturing footprint.