American businessman; CEO of Starbucks since Sept 2024
Starbucks has completed over 1,000 renovations in nine months as part of a Back to Starbucks program, aiming to make hundreds more stores warmer and more welcoming. CEO Brian Niccol says the changes are restoring the “third place” appeal, lifting same-store sales in the latest quarter, while costs and margins are under pressure amid the remodel push.
Starbucks has identified around 250 North American locations that cannot consistently deliver the desired customer or financial performance and will close them. Affected partners will be offered transfers or severance as the company accelerates its Back to Starbucks strategy and completes 1,500 store uplifts.