American rapper and cultural phenomenon
A surge of runway shows and campaigns in Paris, Milan and Dubai highlights how brands are leaning into luxury heritage and performance, even as the industry faces a soft market. Designers are unveiling new creative directors and collections that mix traditional craftsmanship with modern spectacle, underscoring a shift toward tangible, wearable luxury.
Elizabeth Warren-Wilson is undertaking a complete retranslation of The Odyssey, stating it is not a revision but a fresh version. The project enlarges her Iliad-informed approach, adds endnotes, and revises terms like 'slave' to reflect more precise ancient Greek terminology. Nolan’s Odyssey film has drawn strong reactions from critics and scholars.
The Novig campaign featuring Sydney Sweeney has sparked a global debate on the sexualisation of women in sport. Athletes and regulators say the ad reduces female sports to appearance, while supporters frame it as a reflection of modern culture. The conversation spans Axios, The Guardian, The New York Times, The Independent and BBC Business.
Armani is open to multiple investors in the sale of a 15% stake, with meetings amid talks with LVMH, L’Oréal and EssilorLuxottica. The move follows founder Giorgio Armani’s will mandating an initial sale within 12–18 months of his death. Nutrient pressure remains on Armani to prove its ongoing appeal as revenue slipped in 2025.