American carmaker and GM marquee with a long history of mass-market vehicles
The USMCA renewal process is under way as the three North American partners weigh changes to the pact. Canada and Mexico seek a 16-year extension, while the United States signals willingness to renegotiate to boost domestic production. Negotiations are ongoing, with no immediate agreement expected, and the fate of tariffs and auto rules remains uncertain.
Ford says it has turned a corner on recalls and quality, aiming to launch a fresh lineup across North America while reducing warranty costs. Yet analysts note ongoing headwinds as suppliers, electrified powertrains and software deployment complicate new vehicle launches.
Automakers have pulled several electric models from the U.S. market even as quarterly EV sales have risen. Q2 2026 U.S. consumer EV purchases have reached 247,226 vehicles, a sequential rise driven by higher fuel prices, new low-cost entrants and state rebates. Manufacturers and startups are responding with cheaper models, but many legacy brands have cancelled or delayed U.S. EV projects.