American boxer, analyst, and motivational speaker
The Novig advertising campaign featuring Sydney Sweeney, showing her in minimal clothing while posing with sports gear, has prompted widespread criticism from athletes and commentators about the sexualisation of women in sport. The backlash has seen outspoken responses from figures like Amy Hunt, Ariarne Titmus and Gracie Kramer, while Sweeney defends the project and highlights other nude campaigns.
Amanda Serrano will defend her unified featherweight titles in San Juan on January 9, aiming to break the all-time women’s knockout record. The seven-division undisputed former champion has said this will be her final fight, a night she describes as a celebration of her career and a milestone for women’s boxing.