Branded fitness regimen and global network of affiliated gyms
Nutrition-tracking apps use badges, streaks and nudges to boost engagement. Researchers warn these features may reinforce body dysmorphia and disordered eating for some users, urging caution and better design.
High-end gyms are prioritizing recovery over sheer intensity as the fitness industry pivots to holistic performance. Data from 2025 shows recovery services like sauna, cupping and massage are booming, while cities showcase centers that blend training with wellness.
A flurry of late-career breakthroughs in sport shows athletes are redefining peak performance. From a 60-year-old British skater heading to the World Skate Games to young rising stars in CrossFit and track, competitors are challenging age norms and adding new chapters to their stories.