Cupertino is a Santa Clara County city, home to Apple Park. It sits west of San Jose and anchors Silicon Valley’s tech economy. Population ~58k (2024 est.).
Apple has set Sept. 9 for its annual event, where the company is expected to reveal a foldable iPhone 18 Pro/Max, with an iPhone 18 likely reserved for next spring. The event is also expected to feature Apple Watch updates and new AirPods, while the base iPhone model is not expected this year.
Apple has unveiled Siri AI and expanded Apple Intelligence at WWDC, promising a conversational assistant that uses personal device data and Google-powered foundation models. The company has said Siri AI will enter beta this summer with a public fall release, but regulators in the EU and China will delay availability there. Apple has emphasised privacy and private cloud compute in its rollout.
Apple has showcased a revamp of Siri and Apple Intelligence, with a focus on AI integration across devices. Tim Cook has outlined leadership in consumer AI as developers and partners prepare for broader app support and monetization strategies.
Major device makers have raised prices and warned consumers after memory and storage costs have surged because AI data‑centre buildouts are buying up DRAM and flash. Apple has increased Mac and iPad prices; Microsoft, Sony and Nintendo have signalled or implemented console and hardware hikes. Analysts say shortages will persist into 2027.
OpenAI has launched Codex Micro, a $230 mini keyboard for Codex-powered coding, developed with Work Louder. The device offers six status keys, a joystick, a dial, and programmable shortcuts to manage multiple Codex agents. Multiple outlets note Bloomberg’s reporting on an upcoming screenless, portable smart speaker from OpenAI, tied to its broader hardware ambitions.
Apple has overtaken Nvidia to claim the world’s most valuable company title again, after Nvidia’s market value declined by 3.5%. Apple sits at about $4.88 trillion while Nvidia hovers near $4.86 trillion. The shift marks a rare reordering in the AI-driven market, with Apple leveraging a refreshed Siri and services strategy as CEO Tim Cook prepares to hand over the reins later this year.
OpenAI and Apple are locked in a widening trade secrets dispute. Apple seeks expedited discovery and alleges misconduct by former Apple employees now at OpenAI; OpenAI rebuts with published iMessages and claims Apple misrepresented facts. The dispute centers on alleged theft of confidential hardware information and the handling of staff transitions.
Apple has announced a launch event at its Cupertino campus, with expectations of a foldable iPhone, the first under new CEO John Ternus. The company has also introduced new Mac Mini and Mac Studio models, and updates to its iPad line amid ongoing supply-chain pressures and rising memory prices.