Taiwanese-American film and TV producer; Netflix Films chair and Rideback founder
Netflix has announced significant leadership changes and a major round of layoffs as it grapples with slowing engagement and fierce competition. The company has replaced Bela Bajaria with Peter Rice and is restructuring its film unit, while still pursuing a streaming-first strategy and exploring limited theatrical windows for certain titles.
Netflix has appointed Peter Rice to replace Bela Bajaria as Chief Content Officer, as the company seeks to accelerate growth and diversify its slate. The move follows recent layoffs and ongoing concerns about engagement, with Rice bringing experience from Disney and Fox to oversee global content, including live sports and events.